She then makes photocopies of the letter, and asks the secretaries to return the gift bag as if it was never found. After Cecilia leaves, Betty begins to have hope that the deception is nothing more than a joke after remembering the wonderful moments that she had with Armando. After insisting on helping her, Betty opens up and the two of them have a heart to heart conversation. She is refused by Betty's sudden hate and envy for beautiful women. A heart broken Betty is then discovered by a Beauty Pageant Cecilia Bolocco(who plays as herself), and tries to care for her. Not knowing all to react, Betty falls into a deep depression and silently cries in agony. When the bag accidentally falls into her hands, the very curious Betty accidentally discovers the plan and learns of the deception. A couple of days before the budget meeting, Betty discovers a letter from Mario to Armando in a blue gift bag, describing details about the deception that is all disguised with chocolates and other things included in the bag. He genuinely begins to fall in love with her, but keeps his feelings a secret from Mario, who constantly teases him about having to kiss the ugly girl. In turn, Armando starts seeing past the 'ugliness' and looks at the beautiful person that Betty is inside. Once the company is back in Armando's hands, he will break up with Betty and fire her.ДЄs the weeks pass by, Betty falls more in love with Armando.

He takes Mario's advice and starts to seduce Betty, even though he is disgusted by the idea. Armando is sure that Betty could never be so devious, but after hearing rumors about the supposedly relationship between Betty and Nicolas, he begins to worry that they will stay with the company and all its fortune. He convinces Armando to make her fall in love with him for security. Mario is concerned that Betty plans to keep the company to herself after they suspect she is involved in a romantic relationship with her best friend (Nicolas Mora). However, because of how the plan works, Eco Moda has been taken over by legal process by Terra Moda, setting up Betty as the virtual owner. Eco Moda's vice president (and Armando's best friend) Mario Calderon is the only other person at the company who knows about the business plan. Betty reluctantly agrees to help him with this fraud and asks her best friend, Nicolas Mora, to go along with it. However, Armando asks Betty for the second time to cook the books of the company in order to deceive the board by hiding its ruined status, so he may remain in the presidency. Once the summer fashion line is released, Eco Moda will be secure in their finances, and Terra Moda can be dissolved. Terra Moda prevents the banks from taking over Eco Moda, because Terra Moda forecloses on Eco Modo before the other creditors. The business plan sets up a legal company named Terra Moda, legally owned by Betty. Out of loyalty, and love, to Armando, she helps him launch a new business in her name, which can lend money to Eco Modo and then put an embargo on the company to prevent its creditors from foreclosing it and seizing it if Eco Modo fails.

The third is the stabilization of Eco Moda under Betty's presidency ending with the marriage of Betty and Armando with the birth of their baby.ДЄlong the way, Eco Moda falls from Armando's incompetent schemes that cause the company to lose millions of dollars, therefore putting the company into financial ruin. the degradation of disgraced Armando back in BogotГЎ, while Betty undergoes a transformation from ugly to beautiful. The second is a slow short movement with much time spent showing parades and the like in Cartagena counterpoised vs. The first is sonata-allegro, acted out with very fast velocity: the two themes being 1) the irrational idiocy of Armando vs the calm rationality of Betty while she fantasizes romance with Armando in her mind.

The structure is much like a classical symphony in three movements. The story has three movements: 1) Armando's foolish destruction of Eco Moda, 2) Betty's flight from the disgrace and her vacation in Cartagena where she is transformed to a beauty, and 3) Betty returned to Eco Moda, installed as new president. Because Betty, his secretary (and economics wizard), is enamored with him, she helps Armando deceive the board of directors as he loses money and brings the company to ruin. But his scheme is doomed for his faulty mathematics. Armando is a very incompetent playboy with a scheme to turn a huge profit as the new president of Eco Moda, a clothing manufacturing company. Taking place principally in BogotГЎ, Colombia, Betty La Fea is essentially a Cinderella comedy about the rise of poor, ugly Betty PinzГіn and the fall of rich, handsome Armando Mendoza.

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